It’s in OUR DNA!
Nitto Tire USA release a new off-road truck tire. The overall message was to show customers that Nitto cares about the truck enthusiast and the tire can perform in most terrains. Thus, the tagline “It’s in out DNA” was created and that’s what drove the creative for these magazine ads.
Ad Concept
For this concept piece, I wanted to explore the “Double Exposure” effect. I wanted to find a way to show the new tire’s capability in rocky terrain.